Franchise Coaches has been in the franchise consulting and training business for over 30 years.
Franchise Coaches has stood the test of time, using its vast and diverse experience to help budding franchisors as well as those who have been in the game for years. What makes us different is that we don't beat around the bush...if your business isn't franchiseable, we will tell you. If it is franchiseable, we will support you to become the top of your game, sharing all the hard lessons learnt by others. We ensure that newbie franchisors know the inherent risks in franchising and learn circumvention strategies.
Existing franchisors can no longer sit on the sidelines, resting on their laurels. They have to keep reinventing and restrategising to retain and gain market share. We initiate and facilitate this journey with you.
Our experience as consultants, trainers, market researchers, network facilitators and best practice advocates give us the cutting edge in bringing out the best in every franchise.
Elana Koral
Elana, with over 25 years of experience in the franchising industry, has consulted, trained, and coached hundreds of franchisors and franchisees. She actively participates in forward-thinking initiatives within the franchising sector, including the Franchise MastermindSA, networking forums, conferences, speaker engagements, and webinars. She spearheaded and moderated the ABSA/FASA ‘Franchising for Africa’ conference. Elana currently facilitates network breakfasts with franchisors and trains Field Service Consultants, initiatives sponsored by Nedbank. She is renowned for consulting with successful franchises across the country and serving as an expert witness in franchising legal cases. She holds a Master’s degree in Business and Executive Coaching.
Lindy Barbour
Lindy has been involved in the development of several successful franchisors and has been instrumental in their expansion strategies. She is a highly sought-after franchise consultant and currently serves as the Head of the franchise brand Waxit, which is a highly successful and rapidly expanding franchise brand.
Brenda Macqueen
Brenda MacQueen is a highly respected South African franchising trainer and consultant with decades of experience in franchise development and support. A former director of Franchize Directions, she has trained thousands of franchisees and staff across industries, drawing on her background in retail and the petroleum sector. Brenda has held leadership roles within the Franchise Association of Southern Africa (FASA) and is widely recognised as one of the country’s foremost experts in franchise training, systems, and operations.
Testimonials
“I wish to write to you and thank you for being a part of my journey and growth, knowing you was the best thing that could ever happen to my career…Thank you for opening my mind to see big things and be open to learning.”
Edgar Chuene, Franchise Manager, 2020 (Awarded Franchise Manager of the year 2021, Famous Brands)
“I had a negative attitude towards coaching, but this time I thought I would give it a try and give it my best shot. I never thought I’d gain anything from it, but was I in for a surprise! The sessions gave me insight into my life. I was a bit drained before it started, and now I’m energised”
Thabang Franchise Manager, Famous Brands
“To our facilitator, Elana Koral, you were brilliant. Thank you for the practical insights, real-world tools, and for creating a space where learning and connection could happen so naturally. Your knowledge and passion for franchising made this session truly impactful”. Tarryn Casteller H20/BTW Africa
“I will definitely recommend this course. It was very educational, inspiring, and a great opportunity to network with other attendees from different companies”. Ronel Coetzee H2O, BWT Water Purification
“Thank you, Franchise Coaches, for an impactful session that changes the trajectory for my business. Your insights, critical questions and knowledge are just outstanding. I am so proud to be an African female entrepreneur”. Nankhonde Kasonde-van den Broek Zanga Africa Metrics, International Award Winning Executive Coach and Leadership Development Expert.
“The course was brilliant, absolutely loved it! Elana just has the most amazing energy”. Fiona Light, Waxit
“Elana was recommended to our offices by another trusted colleague. She was commissioned to provide an expert report in an arbitration which concerned franchised outlets. Elana was easily reachable and provided quality reporting at a fast pace. We would recommend her as an expert in franchising disputes". Jaryd Kay, Ashersons Attorneys Cape Town
“Let me thank you from the bottom of my heart for allowing me to attend the course. Very few are like you. I really enjoyed this very informative content". Chrismo Mangena, Fishaways