Franchise Coaches brings franchisors, franchise leaders and industry experts together through executive breakfasts, leadership discussions and industry learning initiatives. These forums create opportunities for strategic discussion, peer learning and meaningful industry engagement.
Our Executive Mentorship Breakfasts bring franchisors together to discuss the opportunities, challenges and realities of growing franchise networks. Hosted at leading venues across Johannesburg, these events feature guest speakers, expert panels and facilitated discussions designed to encourage practical learning and meaningful industry connections.
Over 20 executive breakfasts hosted since 2023
More than 100 franchisors, franchise executives and industry leaders attend regularly
Sessions typically include:
Facilitated panel discussions and industry conversations focused on current trends, operational challenges, franchise growth, leadership and emerging opportunities within franchising.

Conversations with leading franchise CEOs, COOs, founders, and industry leaders exploring growth, leadership, operational challenges, innovation, and the realities of building and scaling successful franchise networks.
Franchise-focused training initiatives sponsored by Nedbank, supporting franchisors, franchise managers, and banking teams with practical franchising insight and capability development.


Training Impact:
Explore previous conferences, executive breakfasts, interviews and industry discussions that have contributed to learning and thought leadership across the franchising sector.
In partnership with ABSA, Franchise Coaches co-founded one of South Africa’s largest franchising conferences. Held virtually in August 2021, the event brought together local, African and international speakers to explore franchise growth, expansion and best practice across the continent.
The conference provided franchisors, franchisees and industry stakeholders with practical insights, expert perspectives and opportunities for cross-border learning and collaboration.
Published articles and thought leadership pieces by Elana Koral, featured across leading franchising and business publications.
Ubuntu is an ancient African word, literally meaning “humanity”, embodying the mantra of “I am because of who we all are”. Ubuntu is a concept about being with the other: in mind, spirit and heart.
This concept of collaboration and connectedness is inherent in the very fibre of transformational coaching which can be applied so adeptly to relationships in franchising.
Elana Koral, founder of Franchise Coaches and a co-sponsor of FASA’s Franchising in Africa conference held in August shared interesting insights into the franchisor/franchisee dynamic.
We often talk about the life cycle of franchisees, starting from the franchisee being in the stage where they are the euphoric first time to becoming a rebellious teen, to finally maturing into an established, and stable franchisee.
Franchising can be a powerful growth model — but it’s not without risk. While it’s relatively easy to find individuals with capital to invest, the real challenge lies in identifying candidates who align with your brand and have the right mindset to become successful franchisees.
Franchising can be a risky game. It’s relatively easy to find potential franchisees with the money to invest, but true success lies in ensuring quality franchisees that fit the profile of a successful franchisee for your specific brand.
Among the many industry sectors in South Africa, whether agriculture, mining or manufacturing, franchising is the only one that covers a whole spectrum of business sectors (around 14) and contributes almost 14% to the country’s GDP – far above all other sectors whose contributions are in the single digits – but sadly, as an industry sector, it often does not get enough credit for its contribution.
FASA’s Franchising in Africa conference will be held virtually on the 25 and 26 August 2021.
As women across the world have found themselves hardest hit by the pandemic – often having to balance work responsibilities with looking after family, the impact of how COVID-19 has affected them and their revenue generation as entrepreneurs will be one of the focus areas at FASA’s Franchising in Africa conference being held virtually on the 25 and 26 August 2021.
FASA’s Franchising in Africa conference will be held virtually on the 25 and 26 August 2021.
As women across the world have found themselves hardest hit by the pandemic – often having to balance work responsibilities with looking after family, the impact of how COVID-19 has affected them and their revenue generation as entrepreneurs will be one of the focus areas at FASA’s Franchising in Africa conference being held virtually on the 25 and 26 August 2021.
As the Franchise Association of South Africa (FASA) prepares to host the first virtual conference since before the pandemic on the 25th and 26th August, aimed at reviewing, resetting and reviving the franchise sector, the narrative of the success of franchising in South Africa is one that inspires the possibilities of this business system gaining momentum not just in South Africa, but also in the rest of Africa.
It’s relatively easy to find potential franchisees with the money to invest, but true success lies in ensuring that person also fits the profile of a successful franchisee for your specific brand.
Do South Africans really prefer local franchises, or is it just too expensive or challenging to successfully operate an international franchise in the country?